Salesforce Data Reveals New Cyber Week All-Time High: $314.9B in Global Sales

Cyber Week online orders grow 7% in the United States and 6% globally
AI and agents drive $60 billion in online sales through personalized offers and engagements
Mobile devices facilitate 70% of U.S. and worldwide online purchases 
SAN FRANCISCO — December 3, 2024 — Salesforce (NYSE: CRM), the #1 AI CRM, today announced its 2024 Cyber Week results (Nov. 26 – Dec. 2), revealing a record $314.9 billion in global online sales, with U.S. consumers contributing $76 billion. 
The report also revealed mobile devices drove 70% of U.S. and global online orders this year, and Black Friday proved its staying power as a cornerstone of the shopping season by driving $74.4 billion in global digital sales. AI, including agents, also played a pivotal role, influencing $60 billion in sales and showing how this technology is reshaping the retail landscape and boosting consumer engagement. 
Based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform, the annual report found that consumers held off on spending to capitalize on Cyber Week deals.
“Shoppers were waiting all of 2024 for the right moment to buy the goods they wanted, and they clearly made the most of this Cyber Week,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Strong year-over-year (YoY) order growth indicates that even modest discounts were enough to convince consumers to open their wallets. And retailers who invested in AI and agents were able to reap even greater revenues during this critical shopping period through personalized promotions, recommendations, and support.” 
This year, the Salesforce Platform helped digital retailers around the world drive profitable growth and scale, with nearly 100% uptime, to reach shoppers across all buying channels with agentic and personalized experiences. This was made possible by:
2024 Salesforce holiday insights and predictions methodology
Powered by Agentforce, Commerce Cloud, Marketing Cloud, and Service Cloud, Salesforce analyzed aggregated data to produce holiday insights from the activity of more than 1.5 billion global shoppers across more than 89 countries, with a focus on 18 key markets: the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, the Netherlands, Australia, New Zealand, the Asia-Pacific (excluding Japan, Australia, and New Zealand), Switzerland, Latin America (LAM), the Middle East and Africa (MEA), Eastern Europe, Belgium, and the Nordics. This battery of benchmarks provides a deep look into the last nine quarters and the current state of digital commerce. Several factors are applied to extrapolate macroeconomic figures for the broader retail industry. These  and these results are not indicative of Salesforce performance.
The prediction data that we present are from proprietary Salesforce research. The calculations we use blend first-party and third-party data, as well as several market assumptions, to generate the data points we present.